Mai Bright Urey is a leading tourism and hospitality professional in Liberia, with extensive experience in destination development, tourism advocacy, investment promotion, and experience-driven travel across the country. She currently serves as President of the Liberia National Tourism Association (LINTA), the largest and most influential private-sector tourism organization in Liberia. In this capacity, she provides strategic leadership to strengthen private-sector engagement, elevate industry standards, and position Liberia as a competitive and sustainable tourism destination. She also plays an active role in shaping national tourism strategies, policies, and action plans.