ITC 2025 Annual Public Webinar on ITC Market Analysis Tools
Information
A 90-minute public webinar on 3 ITC Market Analysis Tools (i.e. Trade Map, Market Access Map and Export Potential Map) where ITC International Trade Centre (ITC) Trainer introduced participants to essential features and functionalities of those tools. Participants learned to use them to identify attractive markets for your their products and assess applicable market regulations in order to adequately prepare for your their market entry.
The webinar covered:
🔹 Export Potential Map
🔹 Market Access Map
🔹 Trade Map
This public webinar is an activity under the Global Public Good programme co-funded by the European Union (EU).
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ABOUT THE ITC SME TRADE ACADEMY
👉 Enhance your expertise in trade flow analysis and market access—register today!
The ITC SME Trade Academy offers free, certified training courses which provide practical skills in trade flow analysis and market access.
The ITC SME Trade Academy is the online learning platform of the International Trade Centre (ITC), a joint agency of the United Nations and the World Trade Organization. It offers over 100 online courses on trade and trade-related topics, specifically tailored for learners in developing and least-developed countries.
It offers free, certified online courses to enhance expertise in trade flow analysis and international market access requirements. Participants are expected to spend approximately four hours over two weeks to complete a course upon which they will receive a certificate of achievement with a unique QR code. Registration is simple.
📌 Available ITC Courses via the EABF Facility Platform
✅ How to Analyse Trade Flows (Trade Map) [courses in May, August and November 2025]
📌 Discover trade flow fundamentals and how to interpret ITC’s Trade Map’s key indicators for better, data-driven decisions
✅ How to Access International Markets (Market Access Map) [courses in May, August and November 2025]
📌 Understand tariffs, non-tariff measures, rules of origin and use ITC’s Market Access Map to analyse and compare market requirements for 200+ countries.
📅 Course Schedule (Both Courses Run Concurrently Each Quarter):
- Q2: Starts Monday, 26 May 2025
- Q3: Starts Monday, 18 August 2025
- Q4: Starts Monday, 17 November 2025
The courses are designed for the following audiences:
- Trade Analysts and Researchers
- Exporters and Entrepreneurs
- Government Officials and Policy Makers
- Chambers of Commerce and Business Support Organizations
- Development Organizations and NGOs
- Academics and Students
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📢 Discover ITC's Market Analysis Tools!
Watch the 90-minute public webinar on 3 ITC Market Analysis Tools (i.e. Trade Map, Market Access Map and Export Potential Map) where ITC Trainer introduced participants to essential features and functionalities of those tools. Participants learned to use them to identify attractive markets for their products and assess applicable market regulations in order to adequately prepare for their market entry.
This public webinar is an activity under the Global Public Good programme co-funded by the European Union (EU) which covered:
🔹 Export Potential Map
🔹 Market Access Map
🔹 Trade Map
also available in French and Spanish
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ITC & INTPA Partnership
The International Trade Centre (ITC) collaborates with the European Commission's Directorate-General for International Partnerships (INTPA) to support sustainable trade, economic development, and private sector growth in developing countries. Their partnership emphasizes capacity-building, trade facilitation, and fostering inclusive and green trade opportunities. A key focus is strengthening SMEs, enhancing market access, and improving value chain development, including in Africa.