Simply Organic
Other
Information
Company Description
Simply Organic is a women-led Ethiopian cosmetics company producing safe, effective, and affordable organic skincare for women and children. Using science-backed formulations and locally sourced ingredients such as shea butter, moringa, and botanical oils, the company delivers trusted products while creating sustainable income opportunities for female farmers across Ethiopia.
Team
Simply Organic is led by a multidisciplinary team combining expertise in design, public health, product development, and market strategy.
Eden Legesse Dembel (CEO) leads vision, partnerships, and growth strategy.
Golgotha Behailu Tarekegn (CPO), a medical doctor, oversees product development, formulation, and safety standards, ensuring all products are science-based and tailored to women and children.
Countries of Operation
Ethiopia
Ownership of Company
Local Company (100% local ownership)
Number of years since incorporated
0 Years
Stage
Established (mature)
Annual Revenue (in EUR)
EUR 0 – 10,000
Number of employees
1–10
Project Pitch
Simply Organic addresses the gap in Ethiopia’s cosmetics market by offering safe, effective, and affordable skincare products for women and children. With a growing industry valued at approximately USD 190 million, the company differentiates itself by delivering high-quality, science-backed products at accessible price points—providing a trusted alternative to both expensive imported brands and unreliable local options.
The business model combines B2C and B2B channels. Products are sold directly through bazaars, social media, and e-commerce, while distribution is scaled through cosmetic stores, salons, supermarkets, and pharmacies. This hybrid model enables efficient market penetration while maintaining strong margins.
Production is managed through in-house formulation and small-batch manufacturing, supported by contracted chemists and guided by medical expertise. The company has secured supply partnerships with local farmers, particularly for shea butter, creating inclusive value chains and supporting women-led agricultural production.
Simply Organic is currently scaling operations, strengthening regulatory compliance, and preparing for expansion into regional and diaspora markets.
Total Project Cost (in EUR)
EUR 276,000 – 300,000
Financing needs (in EUR)
EUR 211,775
Type of financing needed
Equity, Grant
Planned allocation of fundraising capital
Expansion (expanding an existing activity)