Hegle Sarapuu-Johanson is the Co-Founder, Board Member, and Innovation Manager at Trinidad Wiseman, a leading Estonian company in service design and digital transformation. A pioneering UX and service design professional in Estonia, she has over 20 years of experience spanning IT, user experience, and digital innovation. Hegle has helped shape how organizations in both the public and private sectors approach human-centered innovation—through projects, workshops, and teaching. She is passionate about mentoring the next generation of designers and innovators, believing that great ideas are born where technology meets empathy.